Hotels?

The hotel industry caters to a wide range of demographics —tourists, families, business travelers, and generally, anyone involved in the development of mobility and nomadism that characterize our society. Given their diverse locations and programs ranging from luxury establishments to standard accommodations, in new buildings or transforming existing structures, hotels require architecturally distinct solutions.

The quest for experiential offerings provides an opportunity to integrate activities into the projects, creating hybrid spaces suited for today’s world. Moreover, the hotel development carries a wealth of literary, historical, and cinematic associations that impact its societal role. Historically, hotels have often served as technical and social laboratories, whether in the development of sanitary comfort, a form of construction industrialization, or more recently, the expansion of digital services.

Today, hotels face critical challenges that will shape their future, particularly:
• Environmental issues. This primarily concerns their construction and design, especially carbon footprint. It involves using low-emission construction materials and techniques that offer durability and sound insulation suited for the hotel environment. It also pertains to the hotel's operation in terms of energy consumption and water use, areas where hotels traditionally struggle to control usage.
• The challenge of staff recruitment, which makes the simplification of operations even more critical.
• Their integration into the urban and societal context, their role, and their symbolism in today's world. Renewing the hotel concept and developing new uses are seen as essential strategies.

With these challenges in mind, hotel architecture provides an opportunity to design iconic, rich, and perhaps surprising places.